Effective Date: January 7, 2026
Villa Mara Carmel (“Villa Mara,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what personal information we collect, how we use it, how we share it in limited circumstances, and the choices you have. This policy applies to our website and related communications (collectively, the “Site”).
Contact
Villa Mara Carmel
2408 Bay View Ave, Carmel-By-The-Sea, CA 93923
Phone: 831-624-6433
Email: info@villamaracarmel.com
1) Links to Third Parties
Our Site may include links to third-party websites or services. We do not control and are not responsible for the privacy practices of those third parties. Please review their policies directly.
2) What We Mean by “Personal Information”
“Personal information” means information that identifies you or could reasonably be linked to you, such as your name, email address, phone number, or payment details. Aggregated or de-identified information that cannot reasonably identify you is not personal information.
3) How You Provide Personal Information to Us
You may provide personal information when you:
- Make, modify, or cancel a reservation
- Contact us by email, phone, or web form
- Sign up for updates or marketing communications
- Participate in a survey, promotion, or special offer
- Otherwise interact with our Site or services
4) Personal Information We Collect
Depending on how you interact with us, we may collect:
A. Reservation and stay-related information
- Name, email address, phone number, mailing address
- Reservation details (dates, room type, rate, preferences, special requests)
- Payment details needed to process your transaction (payment processing is typically handled by PCI-compliant providers; we do not intend to store full card details on our own systems)
- Guest communications and service requests
B. Marketing and communications
- Email address and basic profile details (for example, ZIP/postal code) if you opt in
- Preferences for receiving communications
C. Website and device information (collected automatically)
- IP address, browser type, device identifiers, operating system
- Pages viewed, links clicked, approximate location (derived from IP), referring/exit pages
- Cookie and similar tracking data (see Section 7)
5) Why We Collect Personal Information
We use personal information to:
- Provide and manage reservations, guest services, and on-property operations
- Communicate with you about your stay (confirmations, changes, guest support)
- Process payments and prevent fraud
- Understand guest preferences and improve our services and Site
- Send you updates and offers (you can opt out at any time)
- Comply with legal, regulatory, and safety requirements
6) When We Share Personal Information
We do not share personal information except as needed to operate our business and provide services, including:
- Service providers who perform functions on our behalf (for example, reservation/CRM tools, email platforms, analytics, IT support)
- Reservation and booking technology providers used to process your booking and manage inventory
- Payment processors to complete transactions
- Promotional partners or third parties only when a specific package, promotion, or service you request requires it
- Legal and safety disclosures when required by law, regulation, subpoena, court order, or to protect guests, staff, property, or the public
7) Cookies, Analytics, and Similar Technologies
We may use cookies and similar technologies to make the Site function properly, remember preferences, understand Site performance, and improve guest experience.
You can control cookies through your browser settings. If you disable cookies, some Site features may not work as intended.
Do Not Track: Some browsers offer “Do Not Track.” Because there is no universally accepted standard, we do not respond to all DNT signals.
8) Your Choices: Marketing, Updates, and Accuracy
Email marketing: You may unsubscribe at any time using the link in our emails.
Updating information: You may request to correct or update personal information by contacting us. You are responsible for ensuring the information you provide is accurate and current.
9) Data Security and Retention
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
We keep personal information only as long as reasonably necessary for the purposes described above, unless a longer retention period is required or permitted by law (for example, accounting, tax, dispute resolution, or legal compliance).
10) Children’s Privacy
Our Site is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can address it.
11) Changes to This Policy
We may update this Privacy Policy from time to time. The “Effective Date” above will reflect the most recent update. Material changes will be posted on this page.
California Privacy Notice (CCPA/CPRA)
If you are a California resident, you may have additional rights regarding your personal information, including the right to:
- Know what personal information we collect, use, and disclose
- Request deletion of personal information (subject to legal exceptions)
- Request correction of inaccurate personal information
- Opt out of the “sale” or “sharing” of personal information (if applicable)
- Not receive discriminatory treatment for exercising privacy rights
Sale/Sharing: Villa Mara does not sell personal information in the conventional sense. If our use of certain analytics or advertising cookies is considered “sharing” under California law, you may request to opt out by contacting us.
How to Submit a Request:
Email: info@villamaracarmel.com
Phone: 831-624-6433
We may need to verify your identity before completing your request. You may designate an authorized agent to submit requests on your behalf, subject to verification.